
The first annual World Basketball Festival takes over NYC! (Picture via Sole Collector)
New York City has become the home of the first annual World Basketball Festival, hosted by Nike, Jordan Brand, and Converse. Advertisements for the festival and events going down in honor of the festival all weekend long have taken over NYC. The festival has even taken over some of NYC’s finest sneaker stores, including Niketown, 21 Mercer (Nike Sportswear), Footaction (34th Street), Foot Locker (34th Street), House of Hoops (in Harlem and Roosevelt Field), and Atmos NYC, with great apparel, sneakers, and displays.
First of all, all of the aforementioned stores received tons of apparel to honor the festival. Nike released the most clothing, ranging from jerseys from different players representing each country, to t-shirts with the “Big Apple” on them, to t-shirts that match the “Borough Pack” Air Force 1′s, to t-shirts that feature some of Nike Basketball’s star players, such as Lebron James, Kobe Bryant, and Kevin Durant, on them. Jordan Brand also released shirts with their branded athletes, like Dwayne Wade, Chris Paul, and Carmelo Anthony, on them, but in addition, Jordan Brand released many shirts in their signature colors (White, Black, and University Blue), with one set that honors the different boroughs of the city (and Harlem), and another set which features the now-signature phrase “For the Love of the Game”. Jordan Brand also released t-shirts to specifically match the “Un-Powder” Air Jordan IX and the “Olympic” Air Jordan VII. In contrast, all that Converse released were some pretty simple t-shirts that say “I (converse symbol) NYC”.
In addition to the clothing, all three companies released great sneakers in honor of the festival, which are available at various stores in the aforementioned ones. As you probably already know, Nike Sportswear released the “Borough Pack” Air Force 1′s in honor of the festival. However, they also released the Country Pack Air Force 1′s, a set of five Air Forces each honoring the five countries taking part in the World Basketball Festival, at Niketown NYC and 21 Mercer. Instead of releasing new colorways of classics like Nike Sportswear did, Nike Basketball decided to debut two brand new sneakers just in time for the World Basketball Festival. First off is the Hyperdunk 2010, which weighs half an ounce less than it’s predecessor, and is all about stability, mobility, and support, with it’s ankle openings, flywire, and Nike Zoom technology. In addition, Nike Basketball debuted the Hyperfuse, which uses Nike’s new and innovating ventilation technology along in a lightweight shoe with supportive cushioning. Nike Basketball released many coloways of these two sneakers, including colorways of each sneaker representing each country in the World Basketball Festival. Also, both Nike Basketball and Jordan released “United We Rise” colorways of their main athletes’ sneakers, the Zoom Kobe V and Lebron Zoom Soldier IV, and the Air Jordan 2010 Team, CP3.III, and Melo M6 Future Sole, respectively. While the “United We Rise” Jordans are pretty cool, the main set of shoes Jordan Brand released in honor of the World Basketball Festival was the “For the Love of the Game” pack, which my brother recently updated you guys on. This set includes University Blue colorways of the Alpha 1 Outdoor, 2010 Outdoor, and the Pre-Game XT, in addition to the fast-selling “Un-Powder” Air Jordan IX and “Olympic” Air Jordan VII. Converse released many colorways of the Starplayer Evo in honor of the festivities.
Finally, in addition to product launches, the World Basketball Festival has initiated the opening of a few displays in Harlem. All together, Nike, Jordan Brand, and Converse have unveiled “The Ball Room”, a pop-up museum (open through August 29th) honoring the past and present of basketball, through jerseys and sneakers. Some of the famous sneakers on display there include the Chuck Taylor, the “Chicago” Air Jordan 1, the Nike Blazer, and the “Royal” Air Foamposite One. House of Hoops also unveiled the University Blue collection of Jordans 1-2010. However, the best display belongs to Atmos NYC, which was blessed by Jordan Brand with enough supply to become a Jordan pop-up shop during the World Basketball Festival. The store overall is a must to check out for any Jordan Brand fan, but some of the most notable parts about it are it’s various displays, which include a “For the Love of the Game” Jordan Motorsports motorcycle, and a lasered version of the University Blue Jordan collection.
If I were you, I would try and check out all of the stores I mentioned in the post. In addition, here are links to some of the special displays in the stores for the World Basketball Festival and links to NikeStore and Converse.com where most of the apparel and kicks are being sold as well:
Foot Locker NYC Display (via Sneakernews)
NikeTown NYC Display (via Sneakernews)
The Ball Room (via NiceKicks)
“For the Love of the Game” University Blue Collection at House of Hoops in Harlem (via Sneakernews)
Atmos Jordan Pop-Up Shop (via SneakerNews)
Lasered University Blue Collection (via Sneakernews)
World Basketball Festval on NikeStore
World Basketball Festival on Converse