Nike MAG 2011
In the past few days, while Jake and I were away, there has been a lot of development on the release of the Air Mag sneaker from Back to the Future II. Dubbed the Nike MAG 2011, here is an official statement from Nike on it:
“The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.
1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.
The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
The 2011 NIKE MAG – It’s About Time.”
While the Nike MAG 2011 does not lace itself up like in the movie (we will have to wait until 2015 for that), it is still undoubtedly Nike’s greatest sneaker release in recent memory. Despite that fact that the sneaker will not nearly be accessible to everyone that would want it, Nike has gone on leaps and bounds to promote it. For Fashion Night Out in New York City on Thursday night, Nike decorated the outside of it’s 21 Mercer store in Soho as a Back to the Future haven. Nike also hosted a special invite-only conference in Los Angeles on Thursday night to unveil the MAG. In addition, Michael J. Fox appeared on David Letterman, that same night, to reveal the famed sneaker to the world. Finally, like Nike has for sneakers so different as the Air Jordan III and the Zoom Kobe IV, they created a star-studded commercial for the Nike MAG 2011. And as expected, the sneaker has already been so appreciated within not just the sneakerhead community, but by the public as a whole. A co-founder of Google stated that he would match up to $50 Million in funds raised and donate it to Michael J. Fox’s Parkinson’s Foundation. In addition rappers Tinie Tempah and Kid Cudi have already boasted on Twitter about obtaining pairs (Tempah won the first pair sold at a live auction for $37,500, while Cudi already won 4 pairs from the auctions on eBay). And overall, just between the first two days of sales, the Nike MAG 2011′s have raised over $1.5 Million for the Parkinson’s Foundation! Anyways, in addition to the eBay auctions for the sneakers, there will be a few live auctions for them, including one at Niketown New York. Stay tuned to Sole Camp for any further information on the Nike MAG 2011, and check out the MAG-related links below (Picture via Sole Collector):
Nike MAG 2011 News Stories on Sole Collector - http://solecollector.com/focus/nike+mag/
eBay Auctions for the Nike MAG 2011 - http://nikemag.ebay.com/
“Back for the Future” Channel on YouTube - http://www.youtube.com/user/NikeB4TF
Back 4 the Future Website - http://www.back4thefuture.com/#!home